Wii "My Room" Channel

The Wii "My Room" Channel (also known as Wii no Ma), is a video-on-demand service channel run by Nintendo in co-operation with Dentsu to produce the programs and advertisements. Wii no ma is viewable by those with a Wii and an Internet connection and it features family-oriented content, such as cartoons, brain-training quizzes, cookery, educational shows, and other programs produced for Nintendo exclusively. Broadcast began in Japan on May 1, 2009, and an international expansion is being considered. In 2010 several trademarks were filed for the name. The channel's interface is built around a virtual living room, where up to 8 Miis can be registered and interact with each other. The virtual living room contains a TV which takes the viewer to the video list. Celebrity "concierge" Mii's occasionally introduce special programming.